Groundworks Industries has emerged an industry leader in Oregon which has seen a mass consolidation in the past few years as there was little barrier to entry for retailers and cultivators in the state. The company is a multi-retail location, vertically integrated operator in Oregon and California. Groundworks has distribution, cultivation and processing licenses as well, which gives them full access to monetizing the supply chain. In Oregon retail, they have focused in on three distinct brands of retail locations: Serra, Electric Lettuce, and Farma – with each serving a specific customer experience and demographic. Their Pruf Cultivar Innovation Lab is one of the most scientifically advanced R&D, cultivation, and production facilities in all of cannabis. They work to draw connections between genotypes, phenotypic expression, and distinctive phytochemistry production in order to understand the specific science of each cultivar, cannabinoid, and terpene.
